Writing Samples

Over the past decade or so, I’ve been creating marketing copy, headlines, taglines, offer hooks, reasons to believe, customer emails, employee communications, video scripts, sales materials, and events messaging. Did I leave anything out? Probably. Still, no matter what I write, keeping it simple so people can feel smart—but informative enough so the message can stick the landing—is always a good puzzle to solve.

Here’s the catch: offer hooks, speed tier descriptors, white cards, reasons to believe, and 30 different ways to say “killer Wi-Fi” don’t really fly as writing samples. But here are a few examples of my problem solving. Enjoy.